Why we changed our sizing

03 March 20

Lara started almost three years ago. We’ve learnt many things running a lingerie business over this time period. Over the last year in particular, we’ve doubled down on making things as simple and easy to shop for as we can. 

Previously, we offered our cup sizes in A, B, C, D, DD, E, F, G, H and I. This is slightly different to other brands that offer A, B, C, D, DD, E, F, FF, G and GG. While doing some recent product development on the Ava Bra, we decided to make the change to our sizing system simultaneously so that our bra sizing system would be more in line with industry standards. 

As of March 3, 2020, our bra sizing will be changing to include FF and GG cups. We hope this change makes it simpler for new customers to shop Lara, and it will make things easier in the long run when we’re expanding our bra size range. If you already own a Lara Intimates bra, and you’re wondering if your bra size has changed - don’t worry! Please use the bra size chart below or check out of Bra Size Calculator. 

Our brief sizing will also be changing on March 3rd. Previously we offered XS, S, M, L and XL. 

This brief sizing system is quite restricting because it doesn’t lend itself to expanding our brief size range above an XL - equivalent to a UK 14/16. We have decided to ditch XS-XL in favour of numerical UK sizing 6-16. And we’re already working on expanded brief size range! Keep an eye out over the coming months for UK brief sizes 18, 20 and 22 in our best selling underwear styles.

You can now shop or join the waitlist for the Ava Bra and our underwear styles Thong, Hipster Brief and High Waist Brief. The first stock drop of these items will be March 12, 2020. If you have any sizing questions or enquiries about our underwear or bras, please reach out to team@laraintimates.com. Our team would love to help. 

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