We met Leah on Instagram and immediately loved her stylish and witty posts about conscious fashion. Also known as The Un-Material Girl, Leah is a former fast fashion addict turned slow fashion activist. Originally from Brisbane, Australia, she is currently based in Italy, studying fashion and on a mission "to change the way we shop and spend and style".
When it came to bras, Leah was on the look-out for something that was sustainably made without compromising on style. She also talks about her struggle to find something that actually fit, with many retailers producing limited and unspecific size ranges to cut costs and cater to a mass market. But, of course, the off-shoot of this is that so many women end up wearing the incorrect bra size and either in a lot of pain or resigned to a poor fit for the apparent lack of an affordable alternative.
After an endless stream of mediocre “medium” size bras, Leah decided to find out what her actual measurements were and see if it made a difference to her comfort. Since she is based in Italy, Leah couldn't come into our Soho studio for a fitting.
Instead, she used our online Find My Size tool, first measuring her underbust to determine her band size. She measured 30 inches under the bust, making her a 30 band size. While it sounds really straightforward, this small back size is rare to find on the high street, so it’s no surprise that Leah felt confused about finding the right bra fit in the past. Next, she measured her bust: 33 inches. Because the difference between the band size and bust is 3 inches, Leah is a C cup (for each inch difference, you count a cup size).
Leah ordered a light blue Coral, and was delighted to find it the perfect fit! Describing the Coral as “sexy without being too in your face […] a kind of understated sexiness," she particularly likes its elegant halter-neck style.
As well as loving the style of the bra, she also really valued the fact that it had been made in a sustainable way, from reclaimed luxury surplus off-cuts from large factories that would have otherwise ended up in landfill. The material is a soft, sheer mesh, so bras and knickers are at once comfortable with a sexy, sheer look.
Leah also valued the fact that she could easily trace the product back and see where it’s come from. Most huge retailers outsource so much of their labour that the supply chain ends up being incredibly tangled and opaque, making it much harder to hold factories to account for production standards and regulated working conditions. At Lara, we make everything in-house in our little factory in Soho, and so are able to maintain control over our manufacturing and ensure that we stick to sustainable and ethical practices.
As Leah highlights, every product has a story and we’re so glad that she now has a bra that she loves and allows her to “dress sustainably even in the clothes that no-one else will see”.