We met Leah on Instagram and immediately loved her stylish and witty posts about conscious fashion. Leah, aka The Unmaterial Girl, is a former fast fashion addict turned slow fashion activist. She writes, posts and speaks about sustainable fashion. She’s Australian, but studying fashion in Italy right now.
As a slow fashion and ethical fashion devotee, Leah loves vintage shopping as well as fair trade, locally made and ethical clothing brands. Like almost every woman we spoke to, Leah had 2 big questions when it came to lingerie shopping: what is my bra size? And where do I find ethical lingerie and sustainably made underwear? When we first got in touch with Leah, she loved Lara Intimates for the sustainable practices and cool, laid back style of our eco-friendly bras. She even wrote to us “(I) LOVE your products and whole brand idea, super cool and super inspiring.”
Since Leah is based in Italy, we couldn’t have her come to London for our lingerie and bra fitting service in Soho. Instead, she used our online bra size calculator, aka the Find My Bra Size tool. She took her measurements, starting with her underbust. Leah has a small frame and measured 30 inches under the bust. That makes her a 30 band size. This small back size is rare to find on the high street, so it’s no surprise that Leah felt confused about finding the right bra fit in the past. Next, she measured her bust: 33 inches. The difference between the band size and bust is 3 inches, which makes Leah a C cup.
Now that we have Leah’s bra size, our lingerie design and production team in London is making a bra. Her bra will be made from reclaimed, sustainably and ethically sourced luxury lingerie fabrics. The fabrics are offcuts unused by large factories or brands that would have otherwise been thrown away and sent to landfill. The fabrics are soft, sheer mesh, so bras and knickers are the comfortable with a sexy, sheer look. We source offcuts and surplus fabric because it saves textile waste from going to landfill and allows us to use existing fabrics, rather than creating new waste and environmental impact. Our goal is to make zero waste bras with ethical and sustainable practices while making all our lingerie, and this type of fabric sourcing is great first step.
Other sustainable lingerie materials include elastics made in England and reclaimed gold, luxury bra hardwear. Everything from the swing tickets to garment labels in this bra are sustainably and ethically sourced and made in the UK. Like all our bras, Leah’s will be made in London by our lingerie production team. Many slow fashion activists and shoppers, like Leah, appreciate the Lara Intimates factory in London because it treats all makers well and pays the London living wage. So much of fashion is non-transparent, and we are proud to make sustainably sourced bras with fairtrade and ethical practices.
Stay tuned to see the next Boob Diary entry from Leah, where she tries on her Lara Intimates bra to see if her 30C bra fits well. We hope Lara becomes her top choice for sustainable, locally made and ethically produced lingerie.
To try our bra size calculator, go to the Find My Bra Size page. If you are in London, you can come to a bra fitting party and be measured by one of our lingerie experts. At fittings, we offer custom lingerie changes such as shortening straps and underbands. Bra fittings in London are a perfect opportunity to find your bra size and shop our made in London lingerie in person. You can book a Fit Party, and to request a private fitting or Fit Party email email@example.com.