Faith Leeves is one of the founders of Lara Intimates. Today, she is a lingerie designer and fit expert, but like many women, she didn’t know her bra size for a long time. Her underbust and bust measurements are 28 and 31.5 so her bra size is between a 28 C and D.
“A few years ago, I was on the pill and my boobs got huge! I couldn’t go braless, so I went to a lingerie store and got a fitting. I was a 28E...There weren’t any nice bras in that size and very few stores make a 28 band size.”
Faith is the mastermind behind Lara’s number one design rule: every bra must fit and support every size. She says “sustainability shouldn’t be confined to a certain size. That’s why we make one of the widest size ranges anywhere. And I really want to help women with small backs and large cup sizes because I think bra shopping is really discouraging for them.”
Faith also told us about her dream to grow Lara Intimates to empower women around the world. The Lara Intimates fair trade factory in London is where every underwear and lingerie piece is made, and it’s where we have fittings. Women can come into the studio, have a fitting and shop in person. We can also add custom changes to lingerie like shortening straps and changing band size lengths. Faith explained “Understanding your size and finding the perfect bra is so important. Women love that we can do custom changes. If we open shops or pop-ups, I definitely want to be able to offer custom tweaks.”