Filming the Kickstarter Video
Kickstarter is a big deal for Lara Intimates this year. Crowdfunding is important because it will help us pay for fabrics, elastics and to actually make our product. As optimistic and terrified new business owners, we asked ourselves crazy questions before the campaign like ‘What if no one buys anything!?’ ‘How do we make the Kickstarter video epic?’ ‘Will people really appreciate underwear made sustainably?’.
Our Kickstarter is now fully funded, so we can breathe easy again. Lara Intimates is really going to happen! To celebrate, we want to share behind the scenes pictures from our day of Kickstarter filming. Our awesome team included a photographer, videographer, models and a few extra helping hands.
Here’s a look behind the scenes from our Kickstarter filming day.
Above (left) Lili is wearing the Wren soft bra and Classic Brief in grey. The brief is a mid-rise, made in London from sustainably sourced, offcut, luxury mesh. The Wren Bra is wireless and supportive, also made in London with eco-friendly fabrics. Above (right) Lili is in the hot pink Bobbie Body. This one piece is made from super soft sustainably sourced mesh and has a completely open back.
And a few final photographs from the shoot...
Thanks so much to all our Kickstarter backers. You're the reason we get to start Lara Intimates and we can't wait to make you beautiful underwear!
Lots of love,
Cindy and Faith x